Business Overdrive Elite
A 6‑month implementation program for built‑environment businesses
Double Qualified Leads
Double Quotes Sent
Double Your Business
We work with you to install a simple, predictable system to bring in good opportunities and turn more quotes into profitable, repeat work.
If you don’t control how work comes in, you can’t control how your business grows
The built environment is changing. Clients compare more options, expect faster responses, and do most of their research online before they ever speak to you.
If you keep relying on word of mouth and manual follow‑ups, you’ll stay stuck in “busy then quiet” cycles while competitors with simple systems steadily pull ahead.
Clients are considering more options than ever before
Most of that happens online. If your message isn’t clear and you’re not easy to find and understand, you’re losing good projects and orders before you even know they existed.
You’re still relying on old-school sales methods
Cold calls, word of mouth, and a basic website aren’t enough anymore. Without a simple system for leads, quotes and follow‑ups, everything depends on you remembering and chasing, and good opportunities slip through the cracks.
Without a proven system, you’re capping your own potential
Most built‑environment businesses struggle because they don’t have a straightforward way to attract, convert, and keep the right clients. The ones that do can hire earlier, plan with confidence, and grow profitably.
One system, four parts, built for how you already do business.
Business Overdrive Elite is a 6‑month implementation program. We don’t just give you ideas – we work with you to build and install a simple, predictable system around how you already sell and deliver.
By the end of Step 1 you’ll have a clear message and simple system that turns more enquiries into real quotes and work.
STEP 1
Turn Interest into orders
Clarify who you really want to work with: Get clear on your ideal clients and what you want to be known for in your market.
Clarify your message: Fix the words on your main pages and profiles so the right people understand in seconds what you do and why it matters to them.
Set up a simple business platform: Get your website, CRM, basic forms, and follow‑ups into one place instead of scattered tools and inboxes.
Standardise quoting process: Build clear process for quotes and orders so that you have a faster response time and bigger reason for clients to say yes.
Create basic follow‑up journeys: Simple email and reminder flows so good opportunities stop slipping through the cracks and more quotes turn into loyal clients.
Imagine waking up every morning to new leads in your inbox, all coming from a system that basically runs itself.
STEP 2
Master lead generation in the built environment
Learn how to create tailored ad campaigns that generate high-quality leads consistently.
Leverage Google, YouTube, Facebook and Instagram ads to take over your market.
Make it easy to enquire. Create one simple path for potential clients to reach out or request a quote.
Learn how to target the right audience to reach the decision-makers in your industry.
Optimise your ad budget to ensure every dollar spent brings a return on investment.
By the end of Step 3 you’ll understand where the profit really is and how to protect it.
STEP 3
Keep more of the money you make
Map your key numbers: Plug your real figures into a simple sheet so you can see revenue, costs and profit per project, product line or client.
Design money models that fit how clients buy: Structure core offers, add‑ons, and repeat work so each client is worth more over time without feeling “salesy”.
Protect profit with simple rules: Basic “pockets” and guidelines so you know what can be spent and what must stay in the business.
Turn employees into superstars that drive business growth.
LESS INPUT, DOUBLE THE OUTPUT
STEP 4
Harness the Power of AI to Scale Faster Than Ever:
Understand what AI actually is (in normal language). Learn, in plain terms, what AI can and can’t do in a built‑environment business, and where it genuinely helps instead of adding noise.
How to leverage AI in your business to 10x output and productivity.
A Program Designed for Real Growth with Real Support
How It Works:
This isn’t another course you buy and forget. It’s a hands‑on implementation program with structured content and real‑time support.
Step-by-Step Training Videos
Watch short, practical videos that show you exactly what to do next.
Follow a clear action plan instead of piecing ideas together from YouTube.
Submission Forms for Expert Feedback
Submit your key work (messages, pages, quotes, simple campaigns) at set checkpoints.
Get detailed video recorded feedback so you know what to adjust before you roll it out.
Ask Your Coach Anytime
Use WhatsApp to ask questions as you go along.
When you get stuck, you get clear direction instead of losing weeks.
Live strategy & implementation calls
Join focused calls where we review your numbers, make decisions together, and plan the next steps.
You leave each call knowing exactly what to work on.
Done-for-You Templates & Tools
📅 Program Timeline: 6 Months
Is this program right for you?
This is for you if…
- You own or manage a built‑environment business (selling equipment or services in construction, surveying, engineering, architecture, real‑estate, solar, etc.)
- You have roughly 3–30 employees and want to grow in a controlled, sustainable way.
- Most of your work still comes from referrals, repeat clients or cold outreach, and you want a more predictable flow of good opportunities.
What about the investment?
This is for you if…
Business Overdrive Elite is a meaningful, 6‑month investment in how your business gets and keeps work.
For most clients, one to three good projects or orders more than cover the full program fee. After that, the system keeps working for you.
We offer flexible payment options so the investment fits your cash flow.
Exact options and terms depend on your situation. If it's a fit, then we walk through everything clearly on the call so you can decide with full information.
We are pretty confident in what we do
30‑day money‑back guarantee
Join the program, go through the first month of content and calls, and implement the agreed actions.
If you don’t feel you’ve received the value we promised, tell us within 30 days and we’ll refund your full program fee.
Performance guarantee
If you complete the program and do the work, but you don’t see at least 50% growth in new qualified leads within 6 months after you finish, you can rejoin the coaching free of charge until we reach that number together.
Register to Watch our Free Webinar Training
How It Works
Instant Access: This training runs every 15 minutes. As soon as you’re ready, simply register, and the replay will begin within a few minutes.
Short, Powerful Insights: In just 40 minutes, you’ll learn actionable strategies to grow your business. Stay tuned to the end, where you’ll have the exclusive chance to book a call and explore how to implement these steps.
Take the First Step Toward Transformation: Grab a notepad, come ready to engage, and start the journey of transforming your business today!
Here’s how SOM Survey Instruments transformed their business using the Business Overdrive Framework
Working with Ferventflow and using their Business Overdrive Framework has been transformative for our company. Their insights and strategic approach completely reshaped our growth tactics, helping us scale significantly over the past few years. The framework provided us with clear, actionable steps that made it easy to adapt and implement new strategies effectively.
The Ferventflow team truly understands how to drive results, and we’ve seen firsthand how their guidance has positively impacted our growth. Highly recommend to any business looking to accelerate and sustain growth.
SOM Survey Instruments
Sneak Peak Into The Learning Platform
What Your Business Will Look Like After Implementing The Framework
Predictable & Scalable Growth
Never worry about where your next client will come from. Your marketing & sales system works 24/7 to bring in leads and revenue.
Consistently Attract High-Value Clients
Be part of the 5%
95% of businesses in the built environment resist change. Be part of the 5% that innovate, adapt and lead.
Frequently Asked Questions
How long before we see results?
Many businesses see clarity and early wins in the first 30–45 days (better message, cleaned‑up quoting process, first automated follow‑ups and enquiries through the new system). Bigger outcomes depend on where you’re starting and how fast you implement.
How much time do we need to make this work?
Plan on around 1-2 hours per weekday over the next 6 months for the person that will be committing to this process. That can be you or a key team member. If you can’t commit that, this probably isn’t the right time to join. (Or speak to us about our completely do it for you option)
Do we need to be “tech people” or already have a full tech stack?
No. If you can use basic email, spreadsheets and video calls, we can work with you. You just follow the step by step process. We’ll help you set up and use a simple platform so everything lives in one place instead of ten different tools.
What is the built environment, and how do I know if we fit?
When we say “built environment”, we mean the companies that plan, build, supply, measure or maintain the physical world we live and work in.
You’re very likely in the built environment if you’re in one of these areas:
- Construction & contracting - General contractors, specialist contractors, civils, infrastructure, fit‑out, concrete, steel, roofing, interiors.
- Surveying & geospatial - Land surveying, engineering surveying, mining surveying, drone / aerial mapping, geospatial services.
- Engineering & technical services - Civil, structural, mechanical, electrical, industrial, environmental, water, HVAC, MEP and related consultancies.
- Architecture, design & planning - Architects, technologists, urban planners, landscape architecture, interior / space planning tied to projects.
- Property, real‑estate & development - Developers, project owners, commercial real‑estate, industrial parks, mixed‑use developments.
- Equipment, instruments & product suppliers - Survey instruments, construction equipment, tools, building systems, prefabricated components, materials, technical products sold into projects.
- Related technical industries that serve projects - Solar and renewable installers, mining support services, infrastructure maintenance, inspection and testing services, and similar.
Is this only for service businesses, or also for product companies?
No, it’s for both. The system works whether you sell projects, services, products, or a mix inside the built environment (see the list above).
We focus on helping you get more of the right enquiries, send more quotes, and keep more of the profit from each client.
Do you work with companies outside South Africa?
Yes. All the work is done online. We serve built‑environment businesses all over the world.
What if we’re smaller or larger than 3–30 people?
3–30 employees is the sweet spot. If you’re smaller or larger, you can still apply – we’ll look at your situation on the call and let you know honestly if the program is a good fit.